Setting the right price for your webinars and 1:1 sessions on Beam is crucial to maximizing your earnings. Here’s how to develop an effective pricing strategy:

1. Understand Your Audience

Know who you’re targeting and what they’re willing to pay. Research similar offerings or survey potential clients to determine the right price range based on their needs, industry, and budget.

2. Research Competitor Pricing

Look at what others in your field charge for similar services. Position your pricing based on your expertise—whether you want to be competitively priced or position yourself as a premium option.

3. Factor in Time and Effort

Consider the time required to prepare and deliver your sessions. Higher prices can be justified for longer or more in-depth sessions, especially if you’re providing extra value like follow-up materials or detailed advice.

4. Use Discounts and Promotions

Offer early bird discounts for webinars or special rates for first-time session clients. Limited-time offers create urgency and can help drive sign-ups.

5. Experiment with Pricing

Test different price points and adjust based on demand. If you’re consistently booked, consider raising your rates. Conversely, if bookings are slow, reassess and consider promotions or slightly lowering your price.

6. Review and Adjust Regularly

As your expertise grows or demand increases, your pricing should reflect that. Regularly review your rates and adjust to reflect your experience, client base, and added value.

Example Pricing Model

By understanding your audience and regularly adjusting your prices, you can optimize both revenue and client satisfaction on Beam.